Ciaran O'Keeffe

Ciaran O'Keeffe

Co-founder & CEO

Time is Money...Or is it?

October 19, 2022

Isn’t Wordle great? If you’re not aware of it, it’s a daily word game that’s exploded online in the past month or so. If you haven’t tried it yet, I urge you to give it a shot – you’ll soon be hooked!

If you do play Wordle every day, you soon start to identify good starter words. Some people like to use the same starter word every day, but I prefer to mix things up, and recently I played both “TIMES” and “MONEY”. Both have 2 vowels and 3 commonly-used consonants, so they’re a solid foundation as a first guess.

Anyway, it was just a coincidence, but playing those two words in close succession sparked something in my brain. “TIMES”. “MONEY”.




I looked into it, and found out that it’s a phrase that’s been in existence for 300 years. So it must be true, right? Time IS Money, isn’t it?

Now, I know that it’s a metaphor and is not meant to be taken too literally, but still, as I get older I find myself disagreeing more and more with the old adage.

Of course there are lots of similarities. We spend both. Most of us end up wasting a fair bit of both. And we all think about what great things we could do if we had just a little bit more of both.

But the big difference is that when you run out of money, there’s usually ways to generate some more… but when you run out of time, unless you have a working flux capacitor, you’re not going to be able to do much about it.

This is why time is so much more valuable than money. It’s always tempting to distill hours spent into a direct monetary cost in our professional lives. There’s a myriad of formulas out there that allow us to do just that, and it can be a useful tool, but ultimately, the thing we should be valuing most is our team’s TIME.

Is the work they’re doing actually worth the effort required? Even if it is, can the level of effort required be reduced, so that they can spend their time doing things that add even more value? Most people prefer to work on something that they feel is worthwhile, and get less satisfaction from doing tasks that they believe should be quicker and easier to do.

That’s why our ultimate goal at Akeero ISN’T about saving your organisation money… Instead, with our automated threat modelling platform, we focus on reducing the time that your teams need to spend finding and fixing security issues.

Designing your AWS architecture in Akeero WILL save time, right across your organisation: from your security team to your engineering team to your GRC team. The fact that it will save money too… well, that’s just a happy by-product.

I guess I’ve talked myself around a little bit, because there’s no denying that Time and Money are inextricably linked, especially in business. So I guess I need to say thank you, for choosing to spend a couple of your valuable minutes reading my thoughts on the matter.

I hope you’re not thinking “well, there’s two minutes I’ll never get back!”, but if you want to find out how Akeero can get you some time back (a lot more than two minutes!) then please reach out to me or sign up for more info on

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